Many like to think that print media and online media are completely two different platforms that do not intertwine. However, note that for many companies that are operating on a large scale, print advertising is often used in conjunction with online advertising. Even in this digital age, print has not completely faded and has still proven to be an effective platform to reach the right group of target audience. Note that if one leaves out print advertising completely, one would be missing out on a large pool of potential customer reach. In this article,
Many would think that to invest in print advertising you would need a very big budget, however that isn’t true. Print advertising can go hand in hand with events marketing. With a strong salesforce, a great event space and an effective banner to attract consumers to your booth, all these can be sufficient to boost your company’s sales. Outdoor poster printing is used a lot in an event space and it has proven to have an effective reach to the masses.
Highly Visually Appealing
Print advertising allows for much creative presentation and it could help to spark interest and can be useful for effective communication between the brand and the consumer.
Print has also proven that they are highly effective in the retail space. Many consumers are visual creatures, and thus having a banner or a comprehensive catalogue does increase the engagement and generate positive brand perception throughout the customer purchase journey. When done rightly, brochures also prove to be highly engaging and can help to aid brand recall when users may not be actively searching for your products or services. Brochures have now all incorporated call-to-action, and promotional messages to entice users to visit the company’s retail shop or to enquire with them.
Having both digital print and online print will help to add credibility to your brand. Being able to consistently showcase your brand in the retail space, event space and public spaces does help to add credibility to your brand. Not only that, but that will help to increase your brand recall even when users are not actively searching for your products or services.
In conclusion, print advertising is highly complementary to online advertising and even today print still remains highly effective in the whole advertising space.